We first used Consumer Insight in 1999 when Virgin Mobile launched for what was a fairly basic advertising tracking study . The insights that they extracted from the limited data were a key part of how we evaluated our performance and the tracking study was developed into a critical business tool . Since then we have used them for more and more projects, including the tracking for Virgin Media. Apart from the genuine insights that they uncover, the best thing about them is their ability to tailor their methodology to our needs rather than imposing a pre-determined solution. In other words they listen, which means we end up with more actionable results.

We have been working with Consumer Insight for the last 4 years and found their ad tracking studies invaluable. They have positively influenced our brand planning and we appreciate the genuine insight, thorough interpretation and recommendations.