Approach
We don’t believe one-size-fits-all ever measures up.
Method neutral
We start from the objective, not the method. Beginning with your questions and challenges we’ll build the right approach for your business, whether that’s qual or quant, planning or statistics, measurement or insight. Our mutli-disciplinary team covers all methodologies so we’ll always find the right fit.
One point of call
We don’t have a ‘new business team’. The team who pitches is the team who runs your account – from bespoke questionnaire design through to analysis and reporting. So there’s always someone you can pick up the phone to, no matter what the question.
Easily adaptable
Our approach means we can work flexibly with our clients – either supporting their research and insight functions, or working as an almost ‘virtual insight department’ directly with key stakeholders. We’re ready to adapt to any requirement. It’s just one of the reasons our clients tend to stick around.
We don’t pigeon hole projects into methodologies. We see them as sitting broadly in one of three pots:
Continuous
Our specialism is brand and advertising tracking, where an understanding of trends and movement over time provides insight into brand, comms, and the marketplace as a whole.
Ad hoc
Whether it’s questions about your consumers, brands or competition, we’ll develop an approach that’ll help you sleep at night – whatever the challenge.
Foundational
Whether it’s a U&A, segmentation or development piece, foundational research can transform your understanding of consumer, market and product to provide solid strategic grounding for decision making across your business.